Appelsientje has a new claim: 100% pure, without any additives. Appelsientje wants to use this to differentiate themselves from other private labels. They’re looking for an activation which supports the new national Appelsientje campaign and further expands the brand values.
We introduce the Appelsientje growing pot, free with two cartons of Appelsientje. A real orange tree in the form of a seed, a terracotta pot and instructions on how to grow your own Appelsientje tree.
The growing pot communicates the values ‘pure’ and ‘nature’ in a friendly and clever way. A remarkably successful promotion in various retail channels.
